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Our Books

The Interior Design Sourcebook

Concrete that is light and translucent, fabric that responds to its environment by lighting up, tiles that can be moved from place to place at will—these are just a few of the updated entries you’ll find in The Interior Design Directory. The book is divided into four parts, opening with a section on classic, composite materials including wood and stone, brick, and ceramic, then moving on to building materials that have been refined and updated for home use from glass, concrete, and metal to rubber and tiles. The final section is devoted to sustainable materials and the environmental impact of our choices. Photographs of contemporary interiors and detailed close-ups of each material make this as visually inspiring as it is practical. Buy Book

 

Starting Your Career as an Interior Designer

Starting Your Career as an Interior Designer contains all the necessary tools and strategies to successfully launch and grow a professional design business in the competitive world of interior design. Drawing on the authors’ extensive experience, this book includes case studies, and personal anecdotes that help teach you how to: – choose a design field – obtain and keep clients – garner referrals – market and position your business – bid competitively on projects – manage sales – organize a budget – manage start-up costs and cash flow – promote your business – branch out into product and architectural design – design within a retail environment – set pricing guidelines – sell to your target demographic – set up your office.

Readers will find a history of the business side of interior design as well as various career tracks available to today’s budding entrepreneur. Any early career interior designer or student looking for practical advice on the ins and outs of running a design firm will need this one-stop guide. Buy Book

 

Interior Design Clients: The Designer’s Guide to Building and Keeping a Great Clientele

Clients are the lifeblood of any interior design firm and a sound understanding of how to manage those clients is essential. Interior Design Clients is an informative yet fun read for entrepreneurial designers interested in gaining a better understanding of how to build and manage their clientele.

Tom Williams, designer, author, and blogger, deconstructs the pitfalls and challenges that can waylay even seasoned designers.

As many professional designers learn, clients can be intimidated by interior designers and sometimes can even be fearful of the process. This unreasonable intimidation can often hinder the designer-client relationship and can even stop clients from asking for what they want. This leads to clients being unsatisfied and then walking away with a negative impression of their designer.

Learning why clients fear their interior designer and developing strategies to allay those fears is essential for gaining and keeping a satisfied clientele. Everything from good client, project, and time management to interview techniques and staff and paperwork organization can all lead to making client interaction as rewarding as possible and are important aspects of the business rarely addressed by the interior design community as a whole.

Interior Design Clients covers the subjects rarely taught in design schools such as specific presentation and interview skills and how to sell to market. Through frank discussion and practical examples, Williams weaves the art of selling into his lessons on interviewing, presenting, and pleasing the client as a natural part of the design process. Becoming a residential or commercial interior designer is not an easy undertaking, but Thomas Williams’ Interior Design Clients: The Designer’s Guide to Building and Keeping a Great Clientele provides the fundamental lessons and innovative solutions to help designers succeed in the ultra-competitive world of modern interior design. Buy Book